Our Team


Duane Baughman | Partner and Creative Director

Duane founded The Baughman Company in 1995 and quickly rocketed to the top of his industry.  In 2001, Baughman oversaw over 20 million pieces of mail for New York City Mayor Michael Bloomberg and in 2006 was one of only 6 national Democratic mail strategists hired by the DCCC to develop and execute the mail campaign ultimately responsible for winning back the Democratic majority in the House of Representatives.  In 2008, Baughman managed the development of over 30 million micro-targeted pieces of mail and a multi-million dollar budget resulting in 20 statewide primary victories for Hillary Clinton’s campaign.  In 2010, Baughman oversaw mail programs that re-elected 11 of our 12 incumbents.  That same year saw the Sundance premiere and nationwide release of Baughman’s critically acclaimed feature length documentary film “BHUTTO,” which captured the life and assassination of Pakistan’s Benazir Bhutto, the world’s first woman elected to lead a Muslim nation.  In 2012, “BHUTTO” was nominated for an Emmy Award and is the winner of the prestigious Peabody Award, and has been recognized for its promotion of women’s rights by The White House Project.  Duane and Katie have worked together for a decade, and joined forces and created BaughmanMerrill in late 2016. Duane lives and works in San Francisco.

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Katie Merrill  |  Partner and National Campaign Director

Katie Merrill is a Democratic strategist based in Berkeley, where she lives with her wife Tracey. Over the course of her 25-year career, Merrill has advised Democratic campaigns for President, Governor, U.S. Senate and House of Representatives, state legislative candidates and statewide initiative campaigns. In addition, she has served as a political and communications strategist for corporations, trade associations, and non-profit advocacy groups.

Merrill has worked on numerous statewide campaigns in California. Most recently, she led the Overturn Citizens United, Yes on Prop 59 campaign to victory in 2016. In 2012, she served as the lead strategist on a statewide initiative to combat human trafficking, which won the highest percentage and largest number of votes in California initiative history. She oversaw the successful field campaign to defeat Proposition 23 on the November 2010 ballot, which would have rolled back California’s landmark climate change law. The Los Angeles Times, in citing the one million pro-environment voters turned out by the campaign, said “No environmental campaign in U.S. history can boast the level of activism in California this year.”

Merrill has served as a strategist for campaigns for various statewide offices, including Governor, U.S. Senate, Attorney General, and Superintendent of Public Instruction. Merrill served as the State Director for Bill Bradley for President, Strategic Advisor to Senator Barbara Boxer and gubernatorial candidate Phil Angelides, and worked for Hillary Clinton’s 2008 Presidential campaign. Merrill managed former Congresswoman Ellen Tauscher’s first campaign in 1996, winning an upset over a Republican incumbent, and was Rep. Tauscher’s first Chief of Staff on Capitol Hill.

Merrill has spent much of her career working to elect women to all levels of elected office, including city council, mayor, county supervisor, State Assembly and Senate, U.S. Senate, and President of the United States.

Merrill is frequently sought after by the media for comment on politics and elections. Outlets include the Los Angeles Times, San Francisco Chronicle, Associated Press, The Sacramento Bee, San Jose Mercury News, and KQED radio.

She currently serves on the National Advisory Council of the Institute of Governmental Studies at the University of California Berkeley and is a lecturer at the university in the Political Science Department.

Katie is a graduate of Amherst College.

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Allen Fong | Vice President of Operations and Production

Allen brings over 15 years of experience in print and mail production to BaughmanMerrill. Allen has overseen the printing, production and delivery of millions of pieces of mail for some of the nation’s biggest campaigns, including Hillary Clinton for President and Mayor Mike Bloomberg. His relentless attention to detail is renowned in the industry, making Allen the backbone of BaughmanMerrill.  Allen will guarantee that your mail is printed at the lowest postage rate, at the highest level of quality and always delivered on time and on target.

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Andy San Diego | Art Director

Called “hands-down the most creative designer in American political direct mail,” Andy leads the BaughmanMerrill Art Department producing cutting edge mail responsible for dozens of “Pollie awards” and has set a sharp new standard for political direct mail.  With a BFA in Visual Communications from The Maryland Institute College of Art, Andy’s got over 15 years of Fortune 500 corporate art direction under his belt.

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Ariana Piña | Digital Director

Ariana joined BaughmanMerrill in 2014 and quickly rose to Digital Director.

She studied multimedia communications at San Francisco’s Academy of Art University and business finance at UC Berkeley. She worked as production assistant at Comcast SportNet Bay Area and NBC Universal.

When she’s not at the office Ariana can be found on her Yoga Mat, acting in plays at local San Francisco theaters, or supporting her fellow local artists in their journey to inspire greatness in others.

Contact Ariana